项目简介

“好零食,盐津造”的品牌理念,给创意设计定位了一个必须达到的价值高度!围绕品牌矩阵、产品品类、消费连接、竞争优势展开的盐津铺子“品牌焕装营销行动”,在零食领域开辟新食代体验价值。传承品牌关键元素,构建新的视觉语言,打造系列的产品颜色体系,在消费终端进一步夯实了品牌的市场地位! 服务内容: 品牌定位,产品策划,价值提炼,包装设计,终端销售,传播推广

项目简介

“好零食,盐津造”的品牌理念,给创意设计定位了一个必须达到的价值高度!围绕品牌矩阵、产品品类、消费连接、竞争优势展开的盐津铺子“品牌焕装营销行动”,在零食领域开辟新食代体验价值。传承品牌关键元素,构建新的视觉语言,打造系列的产品颜色体系,在消费终端进一步夯实了品牌的市场地位! 服务内容: 品牌定位,产品策划,价值提炼,包装设计,终端销售,传播推广


PROJECT INTRODUCTION

The brand concept of "good snacks, made in salt and Tianjin" has positioned the creative design with a high value that must be achieved! ___________ The Yanjin Shop "Brand Decoration Marketing Action" which focuses on brand matrix, product category, consumption connection and competitive advantage opens up a new era of experience value in the snack field. Inheriting the key elements of the brand, building a new visual language, creating a series of product color system, further consolidating the brand's market position in consumer terminals! Service content: Brand positioning, product planning, value refining, packaging design, terminal sales, communication and promotion

PROJECT INTRODUCTION

The brand concept of "good snacks, made in salt and Tianjin" has positioned the creative design with a high value that must be achieved! ___________ The Yanjin Shop "Brand Decoration Marketing Action" which focuses on brand matrix, product category, consumption connection and competitive advantage opens up a new era of experience value in the snack field. Inheriting the key elements of the brand, building a new visual language, creating a series of product color system, further consolidating the brand's market position in consumer terminals! Service content: Brand positioning, product planning, value refining, packaging design, terminal sales, communication and promotion