项目简介
源自西安的地方特色雪糕“西安奶糕”，有着深厚的记忆和国货基因，在消费升级的大背景下，深度挖掘产品的社会文化底蕴，以“秦潮、汉潮、唐潮”的地方文化特色诠释新国潮新国货，创意提炼“朕糕兴”网红品名，让产品自带传播爆点，让消费更有独特价值，让每一口美味都献赏消费者的“龙颜大悦”！ 服务内容： 品牌定位，产品策划，包装设计，新品上市
项目简介
源自西安的地方特色雪糕“西安奶糕”，有着深厚的记忆和国货基因，在消费升级的大背景下，深度挖掘产品的社会文化底蕴，以“秦潮、汉潮、唐潮”的地方文化特色诠释新国潮新国货，创意提炼“朕糕兴”网红品名，让产品自带传播爆点，让消费更有独特价值，让每一口美味都献赏消费者的“龙颜大悦”！ 服务内容： 品牌定位，产品策划，包装设计，新品上市
PROJECT INTRODUCTION
The local characteristic ice-cream "Xi'an Dairy Cake" originated from Xi'an has profound memory and gene of domestic products. Under the background of consumption upgrading, we should deeply excavate the social and cultural connotations of the products, interpret the new national products with the local cultural characteristics of "Qin Chao, Han Chao and Tang Chao", creatively refine the name of "Hao Cake Xing" net red products, so that the products can spread pop spots and make consumption more unique. Let every delicious taste offer consumers "Longyan joy"! Service content: Brand positioning, product planning, packaging design, new product listing
PROJECT INTRODUCTION
The local characteristic ice-cream "Xi'an Dairy Cake" originated from Xi'an has profound memory and gene of domestic products. Under the background of consumption upgrading, we should deeply excavate the social and cultural connotations of the products, interpret the new national products with the local cultural characteristics of "Qin Chao, Han Chao and Tang Chao", creatively refine the name of "Hao Cake Xing" net red products, so that the products can spread pop spots and make consumption more unique. Let every delicious taste offer consumers "Longyan joy"! Service content: Brand positioning, product planning, packaging design, new product listing
