项目简介
从好阿婆产品内核“真材实料，好味道”和品牌情感“只为心中珍爱的人”出发，将饮食经典燕窝与品牌消费价值进行创新开发，打造冰淇淋行业新的标杆产品“冰炖燕窝”。策划提炼“轻养轻生活”核心价值理念，设计高端产品视觉体验，综合呈现冰品新美味！服务内容：品牌策划，概念提炼，包装设计，新品上市，新媒体传播，推广活动
项目简介
从好阿婆产品内核“真材实料，好味道”和品牌情感“只为心中珍爱的人”出发，将饮食经典燕窝与品牌消费价值进行创新开发，打造冰淇淋行业新的标杆产品“冰炖燕窝”。策划提炼“轻养轻生活”核心价值理念，设计高端产品视觉体验，综合呈现冰品新美味！品牌策划，概念提炼，包装设计，新品上市，新媒体传播，推广活动
PROJECT INTRODUCTION
Starting from the core of "real material, good taste" and brand emotion "only for the loved ones in the heart", we will innovatively develop the classical bird's nest and brand consumption value, and create a new benchmark product "ice-stew bird's nest" in ice cream industry. Planning and refining the core value concept of "light maintenance and light life", designing high-end product visual experience, and comprehensively presenting new delicious ice products! Brand planning, concept refining, packaging design, new product launch, new media communication, promotion activities
PROJECT INTRODUCTION
Starting from the core of "real material, good taste" and brand emotion "only for the loved ones in the heart", we will innovatively develop the classical bird's nest and brand consumption value, and create a new benchmark product "ice-stew bird's nest" in ice cream industry. Planning and refining the core value concept of "light maintenance and light life", designing high-end product visual experience, and comprehensively presenting new delicious ice products! Brand planning, concept refining, packaging design, new product launch, new media communication, promotion activities
